![]() So while countless others have been encountered in the games and animated series, they are not the same as his Pikachu. Therefore, Pikachu’s strength comes from his individual identity as the Pikachu, not a Pikachu. This goes against the internal logic of the game where players must care for and evolve their pokémon to help them win more battles.Īsh explains why Pikachu doesn’t want to evolve. He is loyal to Ash, brave in front of countless challenges and conveys emotions openly through facial expressions, noises and constant affirmation of who he is: “ Pika, Pika, Pikachu!”įamously, in the animated series, Ash’s Pikachu does not wish to evolve (the process through which a pokémon can change form, grow stronger and gain new abilities). ![]() These visual features are reinforced by Pikachu’s personality and powers. The character is small and huggable and helps children develop feelings of attachment, nurturance and intimacy when they play with Pikachu toys. The name is catchy and repeatable, whether or not you are a native Japanese speaker. Pikachu’s colour and frame are easily recognisable and can be redrawn in any style. Pikachu’s appeal lies in the character’s design, backed up by his emotional resonance, which is developed in the animated series and films. Kawaii, or cuteness, is a profitable Japanese cultural export and the Pikachu character personifies its success. New characters Friede and Captain Pikachu. The bond between Ash and Pikachu is at the heart of Pokémon’s global success. This was shown in the way humans and pocket monsters live side by side, treating each other with kindness and love. Each traveller had a partner pokémon that would never be tucked away in a pokéball (devices in which pokémon are captured and stored), with personalities of their own.Īs author Anne Allison described in Millennial Monsters (2006), this new empire of entertainment (games, trading cards, a TV show and films) was based on Masakazu’s vision of harmony. Masakazu developed the animated television series and movies, focusing the stories on a trio of young travellers – Ash, Misty and Brock. ![]() However, when Kubo Masakazu, a comic book publisher and manga enthusiast, was hired by Nintendo to take Pokémon beyond the national market, he immediately saw the potential to build a global franchise and audience around one character: Pikachu. PictureLux/The Hollywood Archive/Alamy Stock PhotoĮarly audiences were entirely domestic as the game was not available outside Japan. Pi-kaPika: "Sayōnara," or saying "Good-bye.Pikachu in the 1998 Pokémon film.Chaa: Anything he says happily or excitedly, or when yawning.Pika-Pikachu: When referring to or introducing himself.Pi-Pikachu: Get da ze! (He says this after Ash wins a Badge, catches a new Pokémon or anything similar.).PikaPika: Zenigame (Squirtle), Mukuhawk (Staraptor), Goukazaru (Infernape) Gamagaru (Palpitoad) or Marilli (Azumarill).Pika-Chu: Takeshi (Brock), Kibago (Axew).Here is the full list of words that Pikachu can say, according to Bulbapedia: Ash's name is Satoshi in Japanese, so Pikapi is the closest sounding word that Pikachu is able to say. When Pikachu says, "Pikapi," he's talking to or referring to Ash. Most of what Pikachu is saying are just ways to address other characters and Pokemon. Pikachu only has a couple of phrases, such as, "Pika," which means wait, or, "Pi-kaPika," which means sayōnara or goodbye. RELATED: I Tried Out Ash Ketchum's Dream Team In Competitive Pokemon And It's Pretty Good
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